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Continued Growth Following the boom of the 1920s, Clearwater’s population jumped 35 percent between 1930 and 1935. This expansion spawned even more construction, particularly on Clearwater Beach, which experienced another building surge. Real estate prices were, of course, a far cry from today’s. One of the newest and most elegant houses on Mandalay Road cost $10,000 to build in 1938, while a stucco bungalow could be purchased for $4,000. A Gulf-front lot at Clearwater Beach was $1,000 and apartments in the area were available for $65 a month. Grocery store prices were also far different from today’s, with flour 3 cents, hamburger 9.5 cents, and sirloin steaks 15 cents per pound. A gift bushel of Florida oranges and other fruit could be shipped out of state from David Bilgore & Co. at 614 Cleveland, six doors from the post office, for $4.75. The Lorean Beauty Shop on South Osceola Avenue offered a permanent wave for $1.95 and a shampoo, set and dry for 50 cents. 1935 was a time of municipal economy. The salary of the police chief—who doubled as the building and sanitation inspector—was “downsized” from $175 to $150 per month. The city attorney had to make do with $150 rather than $250 per month, but the city manager maintained his $225 monthly salary.
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